Old Spice and Wieden + Kennedy are well aware that they have a serious megahit on their hands with Isaiah Mustafa, aka "The Man Your Man Could Smell Like." He's done the two main TV spots, as well as the mustache clip, and now, in a truly fantastic addition to the campaign, he's doing a slew of personalized videos in which he thanks individual people—bloggers, YouTube commenters, Twitterers, celebrities—who've complimented his ads online.
via adweek.blogs.com
I've been waiting for someone to do this for a while now. Pretty awesome how well W+K has done this. It's contextually relevant to all the right online communities and sub-cultures.
Perhaps my uncanny knowledge of memes and internet sub-cultures will one day be valuable. Probably not, but one can hope. :)
