UX by the numbers
In February, the Test Pilot team at Mozilla Labs rolled out a test to explore usage of the Firefox menu bar . This menu item usage study aims to help guide the UX team as they create a fully optimized design by answering 3 questions.
* Which menu items are the most commonly used?
* Which menu items are the least commonly used?
* How long do users spend exploring the menu bar contents before selecting each particular menu item?After we received the raw data, Blake Cutler and Christoper Jung from Mozilla Metrics team did some great work to understand what this data is telling us. Here are a couple of preliminary findings regarding the first 2 of these 3 questions. Take a look!
This is pretty freaking impressive. Why don't agencies do this? Hell, most web development studios don't do this. If companies spent less on rich media and more on actually optimizing and iterating on the properties they already have they wouldn't have to go out and spend buckets of media every time they want to say something.
It seems like people only interact with about a dozen different functions regularly. I wonder if other applications follow a similar pattern. It would be an interesting exercise to design a website or application and say, from the beginning, "There will be 12 features, and only 12 features. What are they?" Literally, if you just started creating a list of all the functions you'd expect a user to want to use (or better, if you could do research like this ahead of time and find out for sure) and just design an interface around those elements and nothing else.