Two weeks with a BlackBerry

Two weeks ago I got rid of my iPhone and dropped AT&T for a BlackBerry Bold 9700 on T-Mobile. My impression so far: I love it.

I have all four of my email inboxes being pushed out to my phone. I can look at them in a single inbox or individually. I can (and do) have different signatures for each email account. Since I’m using Google Apps for my email, I actually have the ability to do things like archive and report spam. It syncs both contacts and calendar items flawlessly with Google Sync, in addition to being able to do it natively with the new BlackBerry OS 5.0. Facebook is integrated directly into the address book, so when people call me I see their latest Facebook profile picture.

Google Talk runs in the background and lets me answer IMs the same way one might answer a text message. Google Latitude constantly updates my location and allows me to see where my friends and family are on Google Maps. When I take a picture, I can send it to Facebook or Flickr with a few clicks from within the camera application. I even got into the Foursquare for BlackBerry beta.

My battery time is now measured in days instead of hours. I can use the Bluetooth connection without restrictions to transfer files or use the phone as a tethered modem. Calls are clear, rarely dropped, and I don’t have to worry about signal strength when I’m at home or work, since I just use the UMA and WiFi functionality.

But the most interesting application was something that isn’t new, just something I wasn’t actually aware of — BlackBerry Messenger (or BBM). For those who don’t know, or have never used it, BBM is a collaborative messaging environment that allows you to create groups of up to 30 other BlackBerry users and participate in real-time chats, share pictures, videos, notes, events, and a host of other things. However, most of these features are relatively new to BBM 5.0 and late model BlackBerry devices, which might explain why I wasn’t aware of BBM previously.

All things considered, BlackBerry Messenger is a really neat application with two huge flaws:

  1. It’s too corporate. Your phone is identified by a unique 6-character PIN. No one wants to remember that. The latest version allows you to send people a QR code instead, that will let them add you as a contact or join a group, but it’s far from perfect. Most people still don't know what QR codes are.
  2. It’s proprietary and only works on BlackBerry phones.

Those are my only two gripes. After using it for a little while with a few friends, it reminded me of Google Wave and got me thinking… What is Google Wave going to look like on a mobile phone? Could the future of social networking, email and collaboration lie in mobile, BBM style application? A mobile version of Google Wave could bring BBM style functionality to a host of different devices and break down the barriers that have branded it as a corporate communication tool.

A new e-commerce engine

As you may have seen, the Google Docs blog announced a preview of the Google Checkout store gadget back in July. The Google Checkout store gadget, available in Google Labs, allows you to create an online store with inventory managed from a Google spreadsheet and payments accepted through Google Checkout.

Since then, our engineers have been exploring ways to simplify store creation. Today, we're excited to introduce a new feature for the store gadget: a wizard that streamlines the store creation process. By automating the manual steps in the original instruction guide, the new store gadget wizard should leave you with even more time to focus on your business.

As with the original release, no complicated coding or technical tasks are required, and you can get your first online store up-and-running in under five minutes. The new wizard helps you embed the store on Blogger, Google Sites, iGoogle, and other websites. We hope you'll find the new version more intuitive and enjoyable to use.

Building a website is becoming easier and easier. You don’t need to know how to program to build a website. Now you don’t even need to know how to program to build applications or online storefronts. I particularly like Google’s approach of creating web-tools based on the way non-programmers think. It says a lot about their philosophies around user experience.

Let’s say that someone wants to build an online store. They aren’t thinking about what that looks like in terms of database schema , relationships, and tables. They never really give thought to the idea of checkout flow. No, the average person thinks of their spreadsheet which contains last month’s inventory. They can’t figure out why they can’t just upload their spreadsheet and a store gets formed. Why not build a tool that actually lets users do this?

It’s easier said than done, but that’s exactly what Google has done with Docs + Checkout. This project may seem like a small one for a giant like Google, but it’s actually pretty significant what they are doing. They are making normal spreadsheets functional. They’ve also got a form creator that lets people create polls and field email addresses for newsletters. They even have samples up that allow you to create Google Maps applications with Google Docs Spreadsheets: Spreadsheets Powered Map.

It wasn’t too long ago when the only way of creating a store online was by coding something yourself, using generic software which was terrible, or spending hundreds of dollars on proprietary software that was just slightly less terrible. Now you can do pretty much everything... from a spreadsheet... for free.

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Location-based ads and the future of coupons

I was talking to some of the Big Spaceship crew the other day about the idea of location based ad server. It was sort of a, "Why doesn't this exist? We should build it."-kind of conversation. I figured that Google probably had a few teams dedicated to this sort of thing. I started looking into it and it turns out they do.

When users pull up your business listing on their mobile phone, they'll see a section that lists the available coupons. They can then click to find a specially-formated page which shows all the coupon details they need for redeeming it. Now even when customers are on the go, they can see all the great values and offers available from your business.

Google's been doing paid listing and advertisements in Google Maps for a while now, but I didn't know they had a coupon system like this. There's a lot of room to explore with location based ads, and it's something I've been thinking about for a while now too. I think one of the problems with Google's implementation thus far is that it's so hidden. I'm not sure if there is an API for this, but an application which consists of location-based coupons could be quite compelling, especially if the offers being made were time sensitive (i.e. Come over to Starbucks in the next 20-minutes and get a tall coffee for 99¢."

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