That reliably blue-collar Milwaukee lager, later adopted by unbearable hipsters on the coasts, has turned up in China. And P.B.R., best known in the U.S. for being the cheapest beer on the grocery-store shelf, has—like so many expatriates before it—taken the move as an opportunity to change its image. For a beer, that appears to involve an elegant glass bottle and a fantastically ridiculous price tag. One bottle: forty-four dollars.

The foresight here is unbelievable, especially for a brand that almost went extinct. I think a lot of brands, and a lot of companies, look at China as this price sensitive market that they can't compete in, but fail to realize that the sheer size of China means there is now a market of nearly a million people with more than 10 million yuan. That number is just going to continue to grow, by factors really, and the same thing is happening in India. Sure, both countries have a disproportionate number of very poor people, but they are not markets that brands—both large and small—can afford to ignore. And the brands who establish themselves today are going to have tremendous amounts of power in the future.

Two ad agencies are testing the limits of brand loyalty by trying to crowdsource $300 million in funds to buy Pabst Brewing Co.

According to the Chicago Tribune, ownership of the brewing company was entrusted to a non-profit charity when the owner Paul Kalmanovitz passed away. Because federal tax laws forbid non-profits from owning for-profit companies, Pabst is now looking for a buyer.

Through buyabeercompany.com fans have pledged over $70 million even though the site lacks details as to what happens when $300 million is pledged and how ownership would be handled.

By far, the most insane use of crowdsourcing I've ever seen. What's even more insane is that it seems like they might actually reach their goal. And while no one knows what will happen if they reach the $300 million mark, it seems fair to just deed the company over to the city of Williamsburg.

Extreme brand loyalty, it appears, affords certain brands the ability to do anything. It would be nice to see a brand with an army of brand evangelists invite them to do something extraordinary. With $300 million you could feed ever person in Somalia... and send them a beer.

And for those wondering, the agencies behind this ingenious stunt are Forza Migliozzi and The Ad Store.

If you have some time, this is worth checking out. I've only gotten through the first row, but I fully intend to read through them all. Did I mention that I really love GOOD? It's interesting to see a brand built around simple concept: Promote everything that is good.

Today, the mainstream media is almost exclusively focused on everything that is bad, superficial, or superfluous. CNN, MSNBC and Fox News are almost exclusively dedicated to entertainment journalism at this point. There so little substance, and the focus is almost always negative. When was the last time you turned on the news and read a story about something... well, something good?

That's what GOOD is. GOOD is the brand that fills that void, and for that I love them. They also make fantastic use of iconography througout their site and their videos, but that's something for another time.