Well, today we're pleased to announce a new way for consumers to purchase a mobile phone through a Google hosted web store. The goal of this new consumer channel is to provide an efficient way to connect Google's online users with selected Android devices. We also want to make the overall user experience simple: a simple purchasing process, simple service plans from operators, simple and worry-free delivery and start-up.
The first phone we'll be selling through this new web store is the Nexus One — a convergence point for mobile technology, apps and the Internet. Nexus One is an exemplar of what's possible on mobile devices through Android — when cool apps meet a fast, bright and connected computer that fits in your pocket. The Nexus One belongs in the emerging class of devices which we call "superphones." It's the first in what we expect to be a series of products which we will bring to market with our operator and hardware partners and sell through our online store.
Today Google launched the Nexus One, in collaboration with HTC. Built by HTC, designed and branded by Google, and launched on T-Mobile's network, they now have their own "superphone".
I don't see the big deal. TechCrunch's Michael Arrington seems to like it so much that you get the impression that he'd marry it if he could, while Engadget is considerably less impressed. Honestly, I don't see the big deal. It's yet another Android phone. That's not a bad thing per se, and it's the best Android phone to date, but it's also nothing to get excited about.
My biggest problem with the new device is that it has even worse stated battery life than the iPhone – in some cases, 33% less. How is this even remotely acceptable anymore? The reason I moved away from the iPhone was because the battery life was abysmal. You can't rely on a phone when it's dead. The Nexus One has a beautiful 800x480 OLED display... but what good is it if you have to set the brightness to 10%?
What is pretty cool is that this shows actual progress towards a more open mobile communication structure in the US. The Nexus One probably wouldn't be possible if it wasn't for T-Mobile, who has will fully support, and even subsidize the fully unlocked device. T-Mobile recently changed their business mode in a wayl which provides support for unlocked devices by providing low cost, no contract plans for voice, text and data.
As someone who now uses T-Mobile, I'm glad to see that there are more big releases coming to the only carrier willing to sell unlocked, unhindered devices, but I'm not about to rush out and buy a phone that will be dead before lunch time.